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This may seem obvious, but it’s worth noting that understanding your target audience and their behaviours is just as important as any marketing method. It matters little if you are a small or large company; real-time website monitoring is required for your company’s website.
Real-time website traffic lets you see how people visit your website and makes informed judgments based on information.
The most used instrument for tracking live website traffic is Google Analytics, a popular choice among internet marketers. It’s a must-have tool for website owners to monitor their users (or live visitors).
However, recent events have changed the situation. Google has already launched GA4, which differs from Universal Analytics (GA3) in keyways regarding real-time data collection. To find out what’s new with Google, read on to discover the modifications it has made and tools for monitoring live website traffic.
Using the proper tool to monitor live website data is critical, and we’ve compiled a list of real-time website traffic checker applications that safeguard your data and provide accurate information.
Understanding your site’s visitors in real-time and how they interact with it allows you to make decisions quickly and deliver better customer service.
Google Analytics has introduced significant changes in its new version, including AI-powered insights and predictions, enhanced audience integrations, reporting based on client life cycles, and more. However, Google Analytics 4 does not support custom views as Universal Analytics does.
Let’s look at real-time website traffic checkers that can be used in place of Google Analytics 4 (GA4).
Realtime is a fantastic website monitoring tool. It has all the essential features that a website tracking program might want. It utilizes CDN as a tracking code, which allows it to collect data every second.
Key Features in Realtime
The tool is available in beta mode, and the service is free during testing.
Fathom is a company dedicated to revolutionizing website analytics. It’s simple to use and protects the privacy of visitors’ information.
Key features in Fathom
Fathom provides a 7-day free trial, followed by monthly costs starting from $14 depending on the number of monthly page views.
Another alternative to Google Analytics is Matomo. It’s an open-source website analytics solution. Because Matomo is installed on the server and can be readily accessed through Matomo APIs, you remain in full control.
Key Features of Matomo
The Matomo web analytics platform allows you to try it out for 21 days without paying any money. On-premise or cloud-based deployment options are available. Cloud implementation is done on the client-server at no cost, and Matomo servers are used to destroy the cloud. The expense of performing cleanup operations on Matomo servers depends on the number of hits.
ManageEngine’s WebAnalyzer Plus is a free, real-time web analytics tool. It doesn’t require any skill to use. The user interface of WebAnalyzer Plus is much easier to understand than GA4.
Key Features of ManageEngine
There is no cost to integrate GA4, but you will have to pay for some data. However, ManageEngine’s WebAnalyzer Plus is completely free. As a result, it may be a superior and more cost-effective alternative to Google Analytics.
The most popular website analytics solution is undoubtedly Mixpanel. By offering information that informs you what your visitors have never clicked on, Mixpanel is one of the most trusted web analytics tools. This tool will provide more accurate information if you want to know what your users enjoyed about your website, why they left it, which product is succeeding the best, and the retention rate.
Key Features of Mixpanel
The user experience of Panelbear is less complicated than ever, and it features a simple reporting structure that lets you quickly grasp your visitors’ actions.
Key Features of Panelbear
For every 1000 pageviews/month, it is free. Various traffic slabs above this require paid subscriptions beginning at $29.
It would be best if you had real-time data analytics to determine who your visitors are, what they’re interested in, and how they navigate the website. It’s used to make content plans, find flaws on the website, assess how engaged users are with the site, and make decisions that will improve the overall user experience.
Google Analytics has made some significant adjustments to its real-time traffic testing capabilities in GA4, making it more difficult to monitor live data on websites effectively.