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This may seem obvious, but it’s worth noting that understanding your target audience and their behaviours is just as important as any marketing method. It matters little if you are a small or large company; real-time website monitoring is required for your company’s website.

Real-time website traffic lets you see how people visit your website and makes informed judgments based on information.

Google Analytics

The most used instrument for tracking live website traffic is Google Analytics, a popular choice among internet marketers. It’s a must-have tool for website owners to monitor their users (or live visitors).

However, recent events have changed the situation. Google has already launched GA4, which differs from Universal Analytics (GA3) in keyways regarding real-time data collection. To find out what’s new with Google, read on to discover the modifications it has made and tools for monitoring live website traffic.

Using the proper tool to monitor live website data is critical, and we’ve compiled a list of real-time website traffic checker applications that safeguard your data and provide accurate information.

Benefits of a Real-Time Website Traffic Checker

Understanding your site’s visitors in real-time and how they interact with it allows you to make decisions quickly and deliver better customer service.

  • It aids in the creation of a better content and SEO strategy.
  • Tracking and managing web visitors becomes easier.
  • It helps in the management of real-time data.
  • Use website traffic data to help make future decisions easier.
  • It gives you a view into how your visitors go about your website.
  • Stream live videos of the most popular items and sales deals.
New Update in Google Analytics (GA4)

Google Analytics has introduced significant changes in its new version, including AI-powered insights and predictions, enhanced audience integrations, reporting based on client life cycles, and more. However, Google Analytics 4 does not support custom views as Universal Analytics does.

Let’s look at real-time website traffic checkers that can be used in place of Google Analytics 4 (GA4).

1. Realtime

Realtime is a fantastic website monitoring tool. It has all the essential features that a website tracking program might want. It utilizes CDN as a tracking code, which allows it to collect data every second.

Key Features in Realtime

  • It’s simple to get started.
  • There are no instructions needed to operate the tool.
  • Display website analytics dashboards.
  • Real-time API access is available upon request.
  • Cookies are essential for retaining user data. After 15 minutes, user data is lost unless stored in the server’s database.
  • Real-time users per page for the last three hours are shown in historical charts.

The tool is available in beta mode, and the service is free during testing.

2. Fathom

Fathom is a company dedicated to revolutionizing website analytics. It’s simple to use and protects the privacy of visitors’ information.

Key features in Fathom

  • Preserve personal information, such as the GDPR, ePrivacy, CCPA, and PECR.
  • Visitors to your website are tracked in real-time, even if you’re using an ad blocker.
  • Embedded data loads considerably faster; as a result, it’s simple to set up.
  • It doesn’t require cookie notifications since it isn’t keeping personal information.

Fathom provides a 7-day free trial, followed by monthly costs starting from $14 depending on the number of monthly page views.

3. Matomo

Another alternative to Google Analytics is Matomo. It’s an open-source website analytics solution. Because Matomo is installed on the server and can be readily accessed through Matomo APIs, you remain in full control.

Key Features of Matomo

  • Understanding how users’ behaviour functions and optimizing it.
  • From one tool, handle all of the trackings.
  • Analyze the search queries that your users utilize.
  • The data is broken down into segments, and you can customize the dimensions and segmentation.
  • The information is correct and unaltered.
  • Heatmaps of your pages (which show how people use them), session recording, custom branding, and various other features are available.

The Matomo web analytics platform allows you to try it out for 21 days without paying any money. On-premise or cloud-based deployment options are available. Cloud implementation is done on the client-server at no cost, and Matomo servers are used to destroy the cloud. The expense of performing cleanup operations on Matomo servers depends on the number of hits.

4. ManageEngine WebAnalyzer Plus

ManageEngine’s WebAnalyzer Plus is a free, real-time web analytics tool. It doesn’t require any skill to use. The user interface of WebAnalyzer Plus is much easier to understand than GA4.

Key Features of ManageEngine

  • Keep track of the number of people who visit your website and how they interact with it.
  • View the status of your website’s performance.
  • Respond quickly to new methods and tactics as they emerge.
  • Heatmaps let you see where your visitors click on the page.
  • Behaviour research on customers.
  • Data Privacy.
  • Filters that may assist you in generating unique reports.

There is no cost to integrate GA4, but you will have to pay for some data. However, ManageEngine’s WebAnalyzer Plus is completely free. As a result, it may be a superior and more cost-effective alternative to Google Analytics.

5. Mixpanel

The most popular website analytics solution is undoubtedly Mixpanel. By offering information that informs you what your visitors have never clicked on, Mixpanel is one of the most trusted web analytics tools. This tool will provide more accurate information if you want to know what your users enjoyed about your website, why they left it, which product is succeeding the best, and the retention rate.

Key Features of Mixpanel

  • It helps you understand your audience better.
  • It’s incredibly useful for quickly generating funnels, insights, and retention reports.
  • More efficient, more pleasant, and less expensive.
  • You may conduct product testing.
  • It allows you to tailor your product to meet the demands of various user groups.
6. Panelbear

The user experience of Panelbear is less complicated than ever, and it features a simple reporting structure that lets you quickly grasp your visitors’ actions.

Key Features of Panelbear

  • Real-time monitoring enables you to track the number of visitors to your website.
  • Comparison and filtering of metrics became simpler.
  • Automated notifications and reporting systems.
  • You may either share or conceal your metrics.
  • There will be no sale of visitors’ data.

For every 1000 pageviews/month, it is free. Various traffic slabs above this require paid subscriptions beginning at $29.

Conclusion:

It would be best if you had real-time data analytics to determine who your visitors are, what they’re interested in, and how they navigate the website. It’s used to make content plans, find flaws on the website, assess how engaged users are with the site, and make decisions that will improve the overall user experience.

Google Analytics has made some significant adjustments to its real-time traffic testing capabilities in GA4, making it more difficult to monitor live data on websites effectively.

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